The Utterances of a Peculiar Mindset

Get rid of blemishes, plump up those lips and bosom, whiten the teeth, fix the shape of your eyebrows and trim those inches from the waist...all without going under the knife.

A few magic clicks of the mouse and the transformations are complete. From celebs to just your average image conscious teen, picture perfect is the way to go these days.

Call it digital enhancing, retouching, airbrushing or doctoring, the photos have to be seen to be believed. Pleasantly plump to svelte siren can take a few brush strokes in the hands of the expert retouching artist.

Who says the camera doesn’t lie? Check out the photographs posted on any social networking site, the warts and wrinkles have just been airbrushed away.

No wonder photo studios everywhere are in makeover mode, with retouching artists taking courses abroad to hone their skills.

“Photographs don’t just mirror reality, they can improve it,” says Umesh Sabharwal of Kamala Nagar’s Prem Studio who learnt the art of retouching in the UK.

Sabharwal, who has been clicking photographs of candidates in DUSU elections for close to 14 years, says almost all his clients place a premium on how they look. “Earlier, when students came to get their pictures taken for the elections, they opted for simplicity. The glamour period really came in with a candidate called Shalu Mallik. Her’s was the first colour picture,” he recalls.

Then, beauty got a new angle. “One student looked so good in her poster that it went on sale for Rs 2 as boys wanted to hang it in their hostel rooms.”

The makeover doesn’t stop at clothes and make-up these days. “A lot of work goes into that image that smiles at you from the poster. More than issues, candidates are concerned with the face they present to the world.”

It’s a lead they’ve taken from celebrities whose airbrushed bodies grace everything -- from billboards to magazine covers. Marlene Dietrich always insisted on a huge mirror being behind a photographer so that she could correct his lighting. Today she wouldn’t bother; it can all be done later through a computer.

“Digital enhancement has made the photographer’s job minimal,” says leading fashion photographer Sumiko Murgai Nanda. Lighting can be enhanced, the colour of the garment can be changed to suit the background and a reed-thin model can turn voluptuous.

“There are no limits to what the software can do, the only constraint is the budget since retouching can be quite expensive,” says Nanda who, though she shoots digital, swears by film. “What you see is so not what you get,” says Nanda, that’s the reason she’s wary of model portfolios. “The model in person usually looks very different.”

Like all trends, this one started with celebrities but it’s the virtual world that has given it momentum. “Who looks at photos in albums? I’d rather post them on my profile so that my friends can check them out,” says Shilpa Vasudev, a 16-year-old who admits she chooses only the most flattering ones.

Self-obsession or just vanity?
The idea of makeovers has become part of popular culture, points out Dr Samir Parikh, consultant psychiatrist with Max hospital. “Looks do matter, both in real life and in virtual.”

And studios merely ensure that you put your best face forward. Sabharwal Lab in Gole Market offers various levels of retouching, from light to extreme.

“Customer choose what they want depending on whether they need it for a family photo, website, modelling portfolio and so on,” says Mohit, who runs the studio.

So whether you want your grandparents in colour instead of black and white or make your baby look that wee bit cuter, the studio can do it all.

As for the ethical question, that rarely troubles anyone. “Most pictures are about memories. They will be looked at years later so why not ensure that they look nice,” says Vishal Kapadia, who had his marriage photos retouched recently.

Harsh reality is not always what people want. And when one can airbrush irritating relatives out of a family photo, fake doesn’t seem all that bad.